Julieta is a dancer based in Barcelona, Spain. While dance has always been her greatest passion, she recently discovered how Pilates could make her feel stronger, more connected to her body, and simply better in her own skin.

 

She wanted her brand to capture the sense of freedom and joy she experiences through both practices. I brought this vision to life with a logo inspired by her name, using continuous, flowing lines to represent movement, youthfulness, and playfulness. The color palette I chose is vibrant, welcoming, and warm, just like Julieta.