SQUEEZE THE PREZ
Pocket-sized anger relief squishy toy
PACKAGE DESIGN
The concept of a squishy, anti-stress toy in the likeness of Peru's most controversial presidents was born from a packaging design class assignment.​
What started as packaging quickly grew into something bigger, a full campaign rooted in one simple idea: catharsis through play.
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Peru has a gift for political chaos. A revolving door between the presidential palace and prison, leaders who inspire as much rage as they do disbelief, and a population that has learned to cope the only way it can, with dark humor.​
Squeeze the prez gives fellow Peruvians permission to laugh at the disaster of it all. Each president in the collection comes with their own story, their own scandal, and their own reasons to squeeze. The packaging, posters, and campaign visuals work together to capture that playful, slightly spiteful spirit, turning political frustration into something you can actually hold in your hands.
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Because sometimes, the only thing left to do is squeeze.
KITSCH PACKAGING:
Kitsch is art or design that is considered tacky, excessive, or overly sentimental, but often in a fun, ironic, or nostalgic way. It embraces bold colors, exaggerated forms, and a playful sense of bad taste that can be both loved and mocked at the same time.
