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TURBOLUX is a high-end car wash service designed for busy, car-loving professionals. Based in Arequipa, Peru, the team behind TurboLux wanted to bring something the city had never seen before, a high-pressure, non-contact wash technology that delivers a fast, flawless clean without compromising on quality.
CLIENT: TURBOLUX
BRANDING
The logomark combines two core ideas:
speed and water.
The swooshes to the left of the wordmark evoke the rapid spin of a turbo engine and the motion of water in action.
A visual metaphor for the brand's promise:
a powerful, high-speed clean.
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